Choose Love
The Challenge
Tiffany wanted to diversify the perception that their rings are only for marriage. Their business problem was how do we leverage the key occasion of Valentines Day to connect with wider group of Chinese consumers with the message that we have rings for other special moments.
The Solution
Young Chinese have a lot of pressure from family and peers when it comes to relationships, everyone has an opinion and advice. They are not sure if they are making the right decisions. In these situations, Tiffany encourages you to “Choose Love”. It will be the best decision to make, no matter at what moment or life stage you’re at. This idea stayed true to the brand and the occasion of Valentine’s Day. We invited Chinese celebrity Mark Zhao to create multiple pieces of content to distribute across social media to help amplify the message.
WeChat Moment 15″ Ad & H5 Mobile-Site
Tiffany wanted to expand the perception that their rings are only appropriate for marriage. Their business problem is how can we leverage the key occasion of Valentines Day and connect with a wider segment of Chinese consumers with the message that we have rings for other special moments.
